SharkNinja

PowerPro Flex CGI Animation and VFX

Partnering with SharkNinja, we created a series of six high-impact CGI and VFX animations to launch their new PowerPro vacuum across global markets. A key requirement was visualising the internal flow of dirt through the vacuum system to showcase the HEPA filtration feature. We performed camera tracking on selected live-action plates and integrated 3D simulations to depict particle movement through the unit, ensuring seamless alignment with the physical product and its real-world performance. Each sequence was designed to elevate specific product features, transforming functional benefits into visually rich, design-led motion.

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