SharkNinja

PowerPro Flex CGI Animation and VFX

Partnering with SharkNinja, Fakery produced a series of CGI and VFX animations to support the global launch of the PowerPro vacuum system.

A core requirement was clearly articulating internal airflow and filtration performance, including how dirt moves through the unit and is captured by the HEPA system. CGI allowed these internal processes to be visualised accurately and consistently, ahead of final photography.

Working from live-action plates where required, we integrated controlled simulations to show particle movement through the product, ensuring alignment with real-world behaviour and engineering intent.

Each sequence was designed to focus attention on specific functional features, supporting clear understanding at launch rather than visual spectacle alone.

SECTOR

Consumer Appliances

PRODUCT MOMENT

Pre-manufacture launch

PRIMARY OBJECTIVE

Explaining internal airflow and filtration performance

SERVICES

CGI Visualisation
CGI Animation

Credits

Brand SharkNinja