Christopher Ward
CGI Watch Visualisation
A suite of CGI product visuals and short motion clips created for Christopher Ward’s Sealander range, built for print and digital campaigns across multiple configurations and colourways.
Christopher Ward
CGI Watch Visualisation
A suite of CGI product visuals and short motion clips created for Christopher Ward’s Sealander range, built for print and digital campaigns across multiple configurations and colourways.
THE CHALLENGE
The Sealander range needed to be presented with the finish and control of high-end product photography, while maintaining consistency across variants. The work had to capture light, texture, and material detail accurately across different dial colours and strap combinations, without losing coherence across the set.
THE CHALLENGE
The Sealander range needed to be presented with the finish and control of high-end product photography, while maintaining consistency across variants. The work had to capture light, texture, and material detail accurately across different dial colours and strap combinations, without losing coherence across the set.
THE APPROACH
We treated each image like a photographic setup, using controlled lighting, lens behaviour, and material calibration to bring out the watch’s surface detail and character. CGI allowed the collection to be staged consistently across multiple configurations, with short motion clips designed to extend the same visual language into moving assets.
THE OUTCOME
Christopher Ward received a flexible library of high-fidelity imagery and motion that could be deployed across print and digital with consistency and precision. The work gave the team room to adapt assets across platforms while keeping the Sealander range visually coherent and premium throughout.
BRAND
Christopher Ward
SECTOR
Luxury Watches
PRODUCT MOMENT
Campaign and product visualisation
PRIMARY OBJECTIVE
Presenting finish, detail, and colourways with photographic realism
SERVICES
CGI Visualisation
CGI Animation
OUTPUTS
Campaign stills
Short motion clips
Multi-configuration asset library
SECTOR
Consumer Appliances
PRODUCT MOMENT
Pre-manufacture launch
PRIMARY OBJECTIVE
Explaining internal airflow and filtration performance
SERVICES
CGI Visualisation
CGI Animation
Have a project you’d like to discuss?
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
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