Puma
Re:Fibre – CGI Visualisation
CGI visualisation and animation created to support the launch of Puma’s Re:Fibre football shirts, focused on clearly explaining the four-stage textile recycling process behind the programme ahead of Euro 2024.
The work combined CGI process visualisation with photographed hero garments to communicate sustainability credentials in a clear, credible way.
Christopher Ward
CGI Watch Visualisation
A suite of CGI product visuals and short motion clips created for Christopher Ward’s Sealander range, built for print and digital campaigns across multiple configurations and colourways.
THE APPROACH
We used CGI as an explanatory tool to visualise each stage of the Re:Fibre process in sequence, from material breakdown through to regenerated fibre and final garment production.
Working alongside Viewpoint Photography, we integrated photographed hero products into the CGI pipeline, allowing real garments to anchor the story while simulations illustrated the transformation process.
Cloth and particle simulations were used selectively to demonstrate material behaviour and flow, ensuring each stage was legible, grounded, and easy to follow without unnecessary visual complexity.
Christopher Ward
CGI Watch Visualisation
A suite of CGI product visuals and short motion clips created for Christopher Ward’s Sealander range, built for print and digital campaigns across multiple configurations and colourways.
THE OUTCOME
The final assets provided Puma with a clear, reusable visual system for explaining the Re:Fibre process across launch communications.
The CGI supported sustainability storytelling with clarity and transparency, helping audiences understand how recycled materials are transformed into high-performance football shirts. The visuals were used across digital and campaign channels to support the Euro 2024 launch while maintaining consistency and trust in the message.
Christopher Ward
CGI Watch Visualisation
A suite of CGI product visuals and short motion clips created for Christopher Ward’s Sealander range, built for print and digital campaigns across multiple configurations and colourways.
DEVELOPMENT
BRAND
Puma
SECTOR
Sportswear
PRODUCT MOMENT
Launch
PRIMARY OBJECTIVE
Explaining a four-stage textile recycling process
SERVICES
CGI Visualisation
CGI Animation
PHOTOGRAPHY
Viewpoint
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Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
Bristol
Temple Studios
Lower Approach Road
Bristol BS1 6QA
+44 (0)1172 141 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
London
White Collar Factory
1 Old Street Yard
London EC1Y 8AF
+44 (0)2070 431 861
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