O2

Brand System CGI Visualisation

Partnering with O2, Fakery produced a CGI animation system to support the evolution of the brand’s signature bubble assets as part of a wider refresh.

A core requirement was delivering a flexible, reusable library of animations that could be deployed consistently across multiple channels and markets. The assets needed to retain the recognisable character of the bubbles while allowing creative teams to adapt movement, scale, and tone for different campaign contexts.

CGI enabled precise control over bubble behaviour, surface qualities, and motion, allowing the system to scale from broadcast applications to social and digital formats without loss of consistency or quality.

The resulting library provided O2 and its partner agencies with a reliable visual system that could be used confidently across TV, digital, and social advertising, supporting long-term brand expression rather than one-off executions.

SECTOR

Telecommunications

PRODUCT MOMENT

Ongoing brand system

PRIMARY OBJECTIVE

Creating a scalable and controllable brand asset system

SERVICES

CGI Visualisation
Motion System Design

$High-contrast 3D brand visualization for O2, featuring the white O2 logo suspended amidst realistic, translucent bubbles with detailed light refraction and a vibrant blue-to-cyan gradient background.$