CASESTUDY

SharkNinja PowerPro

Product CGI for a Launch-Ready Appliance System

Overview

SharkNinja partnered with Fakery to create CGI visualisation and animation for the launch of a new PowerPro appliance system. The work needed to support marketing, sales, and internal teams with accurate, flexible visuals ahead of final product photography.

The Challenge

The product combined multiple functional components and internal mechanisms that were difficult to communicate clearly through traditional photography alone.

 Key challenges included:

• Explaining performance and functionality that sat inside the product
• Working alongside evolving product details
• Creating visuals suitable for launch, while remaining accurate and adaptable

 
The priority was clarity, not spectacle.

The Approach

Fakery worked closely with the SharkNinja team to translate product features and performance into a clear visual narrative.

Rather than starting with predefined outputs, the focus was on:

• Identifying what needed to be shown to support understanding
• Deciding where motion added value and where still imagery was sufficient
• Aligning visual detail with both marketing and technical expectations

 
This allowed decisions to be made early, keeping production focused and efficient.

Visual Direction

The visual direction prioritised:

• Clear exterior representation of form and materials
• Controlled reveals of internal components where functionality mattered
• Motion used selectively to explain behaviour and performance

Unnecessary complexity was avoided to keep the product story direct and legible.

Execution

Once direction was defined, Fakery produced a suite of CGI stills and animation designed to work across multiple launch touchpoints.

The workflow supported:

• Iteration as product details evolved
• Consistency across assets
• A balance between realism and clarity

The Outcome

The final visuals gave SharkNinja a launch-ready set of assets that:

• Supported product marketing ahead of photography
• Helped teams communicate functionality with confidence
• Could be reused across campaigns, sales, and digital channels

The CGI acted as a reliable visual reference during a key product moment.

Where It Was Used

• Product launch materials
• Website and digital marketing
• Sales and internal presentations

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